Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/04911_Field_OMDK T10.txt

Text File | 1996-04-10 | 655b | 14 lines

communicating something.” I said “Oh, what does
it communicate?” “Oh,” he said “very simple, Quid.”
“Quid?” “Quid is quest for identity. That’s how I
mark in the margin of the books I read, where I see
the theme concerning the quest for identity. The
Greeks invented theatre to recover from the
disastrous effect that the phonetic alphabet has
had on their society and their psychology. And
tragedy was a remedy.”

That was an amazing moment. It really was,
because I understood something right then and
thre, immediately, and yet it would have taken me
another five or six years to get to the end of that,